PANASONIC Corporation has launched a two-month collaboration with Grab Holdings Inc (Grab) to improve the GrabCar Premium standards by providing cleaner air quality and a safer environment for driver-partners and passengers.
The fully-integrated campaign involves installing nanoe X Generators in 5,500 GrabCar Premium vehicles in five cities across four countries — Kuala Lumpur (Malaysia), Singapore, Ho Chi Minh City and Hanoi (Vietnam) and Jakarta (Indonesia).
The partnership will see both Panasonic and Grab jointly promoting the importance of quality air via GrabAds.
The campaign includes in-car product placement as well as a feature on Grab’s app homepage where it will be available to over 214 million smartphones in South East Asia.
In a pre-recorded video, Panasonic Corporation appliances company chief executive officer Masahiro Shinada said, “The novel coronavirus continues to pose a serious threat to our lives, but
various companies throughout the world are employing their technologies and know-how to rise to the challenge.
“Panasonic is committed to utilising nanoe technology and other air purifying technologies to deliver clean and comfortable spaces for everyone, anywhere and everywhere, ” he said at a virtual event hosted by Panasonic.
GrabAds and Brand Insights regional managing director Ken Mandel said, “At Grab, the safety and well-being of everyone in our ecosystem is our top priority.
“Since the beginning of the Covid-19 outbreak in South-East Asia, we have implemented new safety and support measures to protect all of our users and partners.
“Today, we take another step forward through our partnership with Panasonic, where we will work together to promote the importance of ventilation and indoor air quality and improve awareness and access to Panasonic’s innovative nanoe X technology, ” added Mandel.
Panasonic Malaysia managing director Cheng Chee Chung said 1,000 nanoe X Generators would be installed in Grab Premium vehicles for two months to provide better air quality in the car.
“Our nanoe X technology is proven effective in inhibiting the growth of bacteria, viruses, fungi, allergens, pollen as well as harmful materials.
“It is also effective in deodorising odours and moisturising skin and hair.
“This technology has broad applications from appliances such as air conditioners, air purifiers to enclosed spaces that require a high degree of safety and comfort, ” he explained.
Nanoe X is a technology that collects moisture in the air and applies a high voltage to it to produce “hydroxyl radicals contained in water”.
Hydroxyl radicals inhibit the growth of pollutants such as bacteria and viruses.
The nanoe X Generator is powered by a USB port and is compact enough to fit in a car cup holder.
GrabAds Malaysia head Vivek Muganthan said, “Grab consumers will also get to view Panasonic’s product in its actual form and experience the nanoe X Generator at work in Grab’s fleet of cars.
“We believe that this unique combination of online ads and an offline product experience will help an interested consumer during their decision-making process, ” said Vivek.
These purifiers will be provided at no cost to Grab’s driver-partners, and at the end of the campaign, they will also be allowed to keep the product courtesy of Panasonic.
The nanoe X Generator retails for RM599 and does not require any maintenance.
When contacted, Panasonic Malaysia marketing innovation department general manager Chew Keng Heng said the company hoped to have continuous collaboration with Grab and planned to educate Malaysians on its advantages.
“We will work to promote the use of this product via online and offline. It is very user-friendly and can be used anywhere because it is portable.
“It is not only suitable for use in the car, but also in the office or home.
“We will also sell this product, which was brought in last December, through our dealers’ network, in stages, ” he added.