On Dec 31,2020, Heineken kept the New Year celebration alive across all Malaysian living rooms with the Heineken Starclub NYE Live countdown event.
The four-hour live stream party connected over 200,000 Malaysians with high energy performances by Malaysia’s local talents Blink, BATE and Saint Kylo, alongside international headliner DJ W&W.
Hosted by Ryan Matjeraie, the event was part of the Heineken aim to #CelebrateTheUsual together, by connecting Malaysians virtually to end the year on a memorable note while partying in the comfort and safety of their own homes.
The NYE party kicked off at 8.30pm on the Heineken Malaysia Facebook page with a smooth performance by Malaysian band Saint Kylo.
Up next, DJ duo BATE, who have over 20 million streams for their first two singles, stepped up to entertain the virtual audience for the next hour.
DJ Blink then turned up the heat to take the countdown event up several notches, bringing explosive beats to the night.
Throughout the party, Malaysians interacted with one another through the live comments section by sending New Year wishes and were treated to RM30 off on drinkies.my all night long.
Additionally, 20 Malaysians walked away with specially curated Heineken NYE goodie boxes, featuring exclusive merchandise.
Just before 11.30pm, the stage was set for the headline act — Dutch DJ duo W&W.
The pair of Willem van Hanegem and Wardt van der Harst, who rank #14 in 2020’s DJ Mag’s Top 100 DJs poll, brought their signature commercial, big-room house and trance beats to the homes of all Malaysians, as a fitting tribute to the final night of 2020.
“Malaysia, let’s countdown to 2021! Let’s go!” said W&W while ushering Malaysians into the New Year with their highly energetic, one-of-a-kind performance.
As the clock struck 12, Heineken welcomed 2021 with a compilation of virtual cheers videos submitted by all Malaysians in the month of December 2020.