11th water exhibition goes virtual


A visitor getting more information from an exhibitor at Asiawater 2018. — Filepic

FOR the first time ever, Asiawater, which is in its 11th edition, will bring together the most extensive line-up of leading industry players and brand names virtually in one event.

The exhibition, which will take place from Nov 30 to Dec 2, will provide trade opportunities for players from every sector in the water industry to elevate their business further and strengthen networking ties.

Asiawater Virtual Event 2020 is aimed at keeping the water and wastewater industry in Malaysia and South-East Asia connected with leading exhibiting brands as well as assisting industry players and manufacturers to collaborate, share best practices and adopt a cost-effective method in growing their businesses digitally.

Running concurrently with the virtual exhibition is Asiawater’s virtual conference and seminars, featuring a line-up of high-profile speakers, including Environment and Water Ministry secretary-general Datuk Seri Dr Zaini Ujang and World Bank senior water specialist Charles Delfieux.

Additionally, the virtual event includes an interactive online business matching platform where buyers can engage in real-time conversations and information sharing with all exhibitors through a one-on-one session in a live chat room.

“With the global pandemic, businesses around the world have been badly affected because of travel restrictions and other business uncertainties which directly inhibit business dealings and face-to-face interactions, ” said Informa Markets Asean Water Series adviser Datuk Teo Yen Hua.

“In the meantime, adapting to the new norm of digitisation, we are proud to debut Asiawater Virtual Event 2020 to ensure our stakeholders can conduct business and continue the industry conversation.

“Our virtual event is one of Asiawater’s many digital solutions designed to facilitate businesses for our customers, ” added Teo.

Meanwhile, Malaysian Water Association president Datuk Abdul Kadir Mohd Din said: “We continue to support Asiawater and will participate at the virtual event to underwrite the importance of Asean preserving water resources, lowering costs, promoting conservation and minimising losses caused by non-revenue water.”

Asiawater 2020 Virtual Exhibition is expected to draw 2,000 trade visitors along with nearly 100 exhibitors comprising local, international and regional players, including the European Union, China, South Korea, Singapore, Taiwan and the Netherlands.

Among the main players are ProMinent, Belven, Krone, GF Piping Systems, Endress+Hauser, Ranhill and AVK.

Visitor registration for the virtual event is now open. For details, visit www.asiawater.org or email asiawater-my@informa.com

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