Driving a culture of care for fellow Malaysians


The Program Cakna Susu launched in 2019 has helped to nourish underprivileged families in Lembah Pantai.

YEAR 2020 has been tough for many, especially for the frontliners who have been working tirelessly around the clock to fight the outbreak of Covid-19. For non-frontliners, it has been equally challenging where enforcement of movement control order (MCO) had resulted in socio-economic impact in Malaysia.

And with only a few more days to go before our 63rd National Day, the government’s appropriately themed National Day and Malaysia Day theme introduced this year – Malaysia Prihatin (Malaysia Cares) – fully resonates with our citizens and Dutch Lady Milk Industries Berhad (DLMI).

That said, DLMI is doing its part as a responsible corporate citizen and continuing its tradition of incorporating the celebration within its organisation through its own Malaysia Prihatin outreach programme.

“Outreach programmes has always been part of DLMI culture. It is in our DNA. This is our way of connecting with our communities and consumers where we operate in. For this National and Malaysia Day, we thought of strengthening the DLMI culture and to further inculcate and develop a caring nature among our employees to give back to our community around us, through a charitable programme driven also by our own employees,” said DLMI managing director Tarang Gupta.

Tarang added that DLMI already has ongoing corporate-level outreach programmes that are anchored to its Grass to Glass philosophy and its purpose of Nourishing the Nation. DLMI also reached out to underprivileged communities, run awareness programmes in schools to educate school children on the goodness of milk and encourage physical activity.

Dairy Development Programme: A partnership between two nations of ensuring sustainable farming and long term food security.Dairy Development Programme: A partnership between two nations of ensuring sustainable farming and long term food security.

DLMI also has its Farmer2Farmer programme under the FrieslandCampina Dairy Development Programme that provides knowledge and skills transfer from its Dutch member farmers to local dairy farmers to help improve their livelihoods and sustain their dairy business, by increasing yield and the quality of milk.

To ensure this Malaysia Prihatin programme by DLMI employees is a success and brings more meaning to those impacted, DLMI employees are empowered to pick their own social welfare causes and volunteer their help and time. Their activities will be shared among all DLMI employees, in a bid to encourage and inspire more of its employees to do the same. Participation and contributions to these causes are also solely borne by DLMI employees, and where appropriate, DLMI will provide assistance in terms of products for social welfare causes.

DLMI understands that a stronger person is more than just physical appearance, it is also about staying strong and resilient during these difficult times and ensuring the nation is healthier. This is aligned with Dutch Lady’s slogan of #StrongMeStrongerUs.

Operating in Malaysia since 1963 to produce milk-based products at its factory in Petaling Jaya, Selangor, the Dutch Lady brand is well-loved by many generations of Malaysians.

DLMI in partnership with University Malaya Food Bank provided stranded students with nutrition to ensure they have a healthy and balanced diet during MCO.DLMI in partnership with University Malaya Food Bank provided stranded students with nutrition to ensure they have a healthy and balanced diet during MCO.

DLMI in partnership with University Malaya Food Bank provided stranded students with nutrition to ensure they have a healthy and balanced diet during MCO.

Through its corporate social responsibility activities, DLMI has in stages, continuously contributed and championed causes related to nutrition over the years by contributing its milk products to underprivileged school children and families both in rural and urban areas. These activities include Program Cakna Susu in Lembah Pantai, monthly milk sponsorships to University Malaya Food Bank and the Autism Café Project.

DLMI’s Program Cakna Susu aims to ensure underprivileged children have access to affordable nutrition.DLMI’s Program Cakna Susu aims to ensure underprivileged children have access to affordable nutrition.

DLMI’s Program Cakna Susu aims to ensure underprivileged children have access to affordable nutrition.

“This isn’t the first time that DLMI has sought to help out local communities and during the pandemic, the company distributed over 100,000 packets of Dutch Lady milk to frontline workers at Sungai Buloh Hospital, University Malaya Medical Centre and Hospital Kuala Lumpur. Milk products were also donated to law enforcement, government agencies, and the media who were still on duty during the MCO period and in conjunction with the World Milk Day in June earlier this year,” added Tarang.

More recently, over 17,000 packs of milk products were donated to more than 1,000 underprivileged families and B40 students that were stranded in the universities through non-governmental organisations like Yayasan Salam, Yayasan Basmi Kemiskinan, Yayasan FoodBank and also via Masjid Tun Abdul Aziz.

So for this National and Malaysia Day, DLMI is encouraging its employees to do their part and make Malaysia a more caring nation and give back to our fellow Malaysians who have been loyally supporting the Dutch Lady brand for the last 57 years.

For more information, visit https://www.dutchlady.com.my/

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