Driving data towards safer roads


(From left) Azhar Hamzah from Miros Road User Behavioural Change Research Centre, Dr Hung, InciSioN Malaysia’s Dr Yuki Julius Ng, Dr Khairil Anwar, Miros chairman Datuk Suret Singh, Prof Aziz, IMU pro vice-chancellor Prof Toh Chooi Gait and Syed Ahmad at the MOU signing and exchange of documents.

THE Malaysian Institute of Road Safety Research (Miros) has signed a memorandum of understanding (MOU) with the International Medical University (IMU), InciSioN Malaysia and DriveMark, to formalise a collective effort to promote a nationwide road safety campaign.

The campaign will take place in the form of an interactive National Safest Driver Challenge (NSDC) along with education and awareness programmes held across various platforms.

The NSDC, as part of the nationwide road safety campaign, aims to reduce road accidents through better understanding of drivers’ behaviours.

Drivers’ behaviours will be tracked by an interactive app called DriveMark, that will record some of the most common driving patterns including braking, acceleration, speeding and cornering.

Katsana Holdings Sdn Bhd chief executive officer and founder Syed Ahmad Fuquha said, “Through DriveMark, we get concrete data on how drivers drive.

“This will help us identify effective methods to incentivise drivers to consistently exhibit safe driving behaviours.

“We hope to run the campaign annually, not only to recognise and reward safe drivers, but also to collect more data for research purposes.

“Together with IMU and InciSioN Malaysia, our biggest mission is to present data-driven policy papers to the authorities and policy makers in the future to help in informed decision-making.”

Katsana Holdings owns the DriveMark app.

IMU vice-chancellor Prof Abdul Aziz Baba said, “Generally, we see a need for a holistic and practical road safety education and awareness programmes for road users in a bid to reduce accidents.

“This is particularly true for drivers aged between 16 and 25, where their knowledge of road safety is still developing.”

IMU and InciSioN Malaysia will host a series of seminars sharing a wide range of information including road traffic accident statistics, prevention measures, intervention during an accident as well as post-accident support for victims to help in their recovery.

The campaign will also reach out to the public through other communication channels such as radio and social media.

The organisers are seeking more partnerships to drive the nationwide campaign forward including media and corporate sponsors.

Any road user can participate in the campaign by downloading the DriveMark app to start tracking their driving behaviours.

Drivers with good scores will be entitled to various rewards. Further details are available on the Facebook pages of DriveMark, IMU Cares and InciSioN Malaysia.

The MOU, signed by Miros director-general Dr Khairil Anwar Abu Kassim, Prof Abdul Aziz, InciSioN Malaysia president Dr Hung Wei Pin and Syed Ahmad, will see an initial collaboration of two years.

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