Brand names Korean star, local songbird as ambassadors


  • Metro News
  • Thursday, 16 Jan 2020

Cuckoo’s brand ambassadors for 2020, Rain and Siti Nurhaliza

HOME appliance brand Cuckoo has appointed local singer Datuk Seri Siti Nurhaliza and Korean star Rain Jung Ji Hoon as its 2020 ambassadors.

Born in Kampung Awah, Pahang, Siti Nurhaliza made her singing debut in a local competition show at the tender age of 16. Since then, she has been the recipient of over 300 local and international awards.

Her image as an idol and inspiration to Malaysian artistes perfectly symbolises Cuckoo’s “Beyond Standards” service.

Throughout her 24-year career, Siti Nurhaliza has involved herself in several charity-related events, including concerts and open houses as well as her own charity fund, SimplySiti Di Hati.

Cuckoo International Group chief executive officer K.C. Hoe said her charismatic charm and philanthropic character were the reasons she was chosen to represent Cuckoo’s 2020 theme, #SamaSama.

“I’m so glad to be part of the Cuckoo family as it always impresses with a brand image of a healthy family home. And as a mother and wife, I always give my best for my family, ” said Siti Nurhaliza.

Rain began performing in his teens as a rapper and decided to pursue a solo music career where he released his first album Bad Guy in 2002. Thanks to his commanding stage presence and popular concert performances, Rain quickly topped the South Korean pop charts.

He then starred in several Korean television series such as Full House and even appeared in Hollywood movies, making his mark as an international superstar.

As a public figure who has been in the spotlight for many years, Rain has proven that his star power has captivated fans beyond borders, heightening the spirit of togetherness — a vision that is prioritised by Cuckoo as a brand that wishes to provide a healthy home for everyone.

“Cuckoo is a brand that goes beyond standards and I am ready to give my all to be a healthy home creator with Cuckoo #SamaSama, ” he said.

The two brand ambassadors will represent Cuckoo’s mission to increase the spirit of togetherness of societies beyond borders.

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