Close shave for prostate cancer awareness

(Standing, from left) Kong, Nimroc Barbershop marketing director Faizatul Asyura, Wong, Fumiaki, Panasonic Malaysia home appliances marketing department and audio visual communication department general manager Ng Hong Ping, home appliances marketing deputy department head Steven Yap and Big Onion Food Caterers Sdn Bhd event manager Mona Usman with the male influencers of ‘In The Pursuit of Manliness’ campaign.

IN CONJUNCTION with the global Movember movement, Panasonic Malaysia and the Prostate Cancer Society Malaysia (PCSM) initiated the “In The Pursuit of Manliness” campaign.

Aimed at raising awareness of prostate cancer and men’s health, the campaign rolled out online activations with six male influencers playing their role to empower both men and women to participate in the global initiative, by growing their facial hair.