Local Korean street food brand expands to Indonesia

  • Metro News
  • Wednesday, 04 Dec 2019

Lua (second from right) and Andi (second from left) at the signing of the MFA witnessed by (from left) Mohamad Shukri, Shamshuzaman and Mohd Najib in Kuala Lumpur.

HOMEGROWN Korean street food brand MyeongDong Topokki is going to Indonesia through a master franchise deal.

The inking of the Master Franchise Agreement (MFA) between MyeongDong Topokki and PT Prima Utama Rasa has given the rights to the latter to open MyeongDong Topokki outlets in Jabodetabek in Greater Jakarta.

MyeongDong Topokki chief executive officer Vincent Lua said he was confident of the master franchisee’s ability to succeed due to its unwavering commitment towards realising this collaboration.

“This agreement is a significant milestone for us as MyeongDong Topokki has always wanted to carry the brand to the international level since its inception in 2014.

“To kick-start this partnership, we have a very strong team for the Indonesian market research and professional personnel to advise on further collaboration and co-innovation.

“We also have tremendous support from the government in making this collaboration a success.

“I am confident that this international partnership will create a new wave of international-level developments in the food and beverage industry,” he said.

PT Prima Utama Rasa founder Andi Anthoni said he was confident of the possibilities for MyeongDong Topokki in Jabodetabek as both Malaysians and Indonesians were fond of spicy food.

“The Korean trend is still going strong globally and Indonesia is no exception.

“People, especially the millennials, are not only into K-pop and fashion but also the variety of food that the trend brings.

“The authentic taste of MyeongDong Topokki will certainly create waves in Jabodetabek,” he said.

“We intend to begin with five outlets a year for the next 10 years, with the first opening in the first quarter of 2020 in a prominent mall,” added Andi.

Also present at the signing ceremony held at The Majestic Hotel in Kuala Lumpur, were Domestic Trade and Consumer Affairs Ministry franchise development division director Shamshuzaman Sulaiman, Malaysian Franchise Association secretary-general Mohamad Shukri Salleh and Perbadanan Nasional Bhd head (southern regional office) Mohd Najib Hassan Besiri.

“To date, 66 local franchise companies have expanded overseas, opening over 4,000 outlets in 65 countries.

“This clearly indicates the industry’s potential of not only strengthening Malaysia’s brand visibility internationally but also giving a huge impact on the nation’s economy.

“I hope to see this collaboration move towards greater heights and this bilateral relationship between Malaysia and Indonesia growing from strength to strength,” he said.

MyeongDong Topokki has a total of 30 outlets in Malaysia and has plans to make its foray into Thailand next year, starting with Bangkok.

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