JOHOR BARU: The Malayan tiger has been selected as the mascot for Visit johor Year (VJY) 2020 and will be called ‘Joh’, short for Johor.
“Joh symbolises the courage and spirit of freedom possessed by the people of johor who will not give up easily, ” said state tourism, women, family and community development committee chairman Liow Cai Tung.
She noted that it was an apt name for the mascot as the tiger was magnificent and powerful.
The VJY 2020 logo also features the gambus, a traditional musical instrument, she added after the launch of the VJY 2020 logo and mascot by Johor Mentri Besar Datuk Dr Sahruddin Jamal here.
The logo also includes an illustration of the crown arch of Istana Bukit Serene, one of the main landmarks in the state, symbolising Johor’s preparedness in welcoming and inviting tourists from within and outside the state.
Speaking at the event, Dr Sahruddin said the last time Johor organised a VJY was 17 years ago in 2003, and hoped there would be more tourist arrivals to the state next year in conjunction with the new campaign.
He said 20 destinations including the Sultan Abu Bakar Heritage Complex, Gunung Ledang, Sawah Ring, Desaru Coast and Pulau Kukup National Park would be promoted during the VJY 2020 campaign.
Twenty events would also be promoted during the period, including the Chingay Festival, Johor Orchid Festival, Festival of Lights in Little India, Jambatan Sultan Ismail Carnival 2020, Bendang Festival and the Pantai Mersing Festival, he said.
Dr Sahruddin said the state was expecting 17.4 million tourists next year, which would provide an economic boost to its people, especially operators and those in the tourism industry.
“I urge all Johor people to make a success of VJY 2020 and the Malaysia Games (Sukma) 2020, also to be held in the state. In preparing for it, I encourage the community to adopt a tourist-friendly culture and maintain cleanliness of their surroundings, ” he said.