KUANTAN: The Pahang government will rebrand durians originating from orchards in traditional villages in the state.
State agriculture, agro-based industries and biotechnology committee chairman Datuk Seri Mohd Soffi Abdul Razak said the rebranding of kampung durians would give commercial value to the produce.
He said there were many species of durian which had yet to be registered despite their quality and taste being comparable to Musang King, which was associated with the district of Raub.
“Those other durians are only popular in their areas of origin, such as the green durian in Beserah, jantung durian from Lipis and the tembaga species planted in many parts of Pahang.
‘’Most of them are only known as durian kampung, and because of the word kampung their prices are low. Most are sold at RM15 per kg,’’ he said after launching the Pahang Farmers, Livestock Rearers and Fishermen’s Day 2019 in Taman Bandar here.
He said Pahang Mentri Besar Datuk Seri Wan Rosdi Wan Ismail was supportive of efforts to rebrand the local durian and saw it as a move to help boost the income of rural residents.
‘’Villagers usually plant durian on a small scale although the fruit has very high potential.
“Maybe it is because they lack the capital to develop it commercially. It is hoped that when we have completed doing the inventory on durian, we can identify the varieties which are suitable for commercialisation with the help of technology,’’ he said.
He said this was based on previous experience where kampung durian known as raja kunyit was now very valuable and exported, namely the Musang King.
At the event, Mohd Soffi also said Pahang had the potential to become a major livestock producer, with the livestock sub-sector production valued at RM1.5bil last year.
Among the produce were chicken which was a major contributor at 84,000 metric tonnes and worth RM711mil, cows and buffaloes (4,070 metric tonnes worth RM108mil), milk (6.6 million litres worth RM17.8mil) and eggs (22.075 metric tonnes worth RM128mil. — Bernama
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