Industry prepares for Islamic tourism surge

Mohd Azri presenting a token of appreciation from MATTA to Bakhtiar (right, in striped blue tie), in the presence of other guests at the launch of Islamic Tourism Expo 2019 in Kuala Lumpur. — NORAFIFI EHSAN/The Star

THE Malaysian Association of Tour and Travel Agents (MATTA) is aiming to boost Islamic tourism through its Islamic Tourism Expo 2019.

Held at the Putra World Trade Centre (PWTC) in Kuala Lumpur, the second edition of the expo aimed to expose MATTA members to the key sector in Islamic tourism, which is umrah and hajj, estimated to be worth around RM2bil.