The Korea Jinju City Agricultural Ministry recently promoted the region’s produce at Isetan in Suria KLCC, Kuala Lumpur, in conjunction with the Jinju City Agricultural Products Festival Celebration.
The city of Jinju is renowned for its history, culture and arts as well as produce.
Throughout the campaign, an abundance of fresh imported items such as pear, strawberry, persimmon, melon, yam, chestnut, pumpkin and cucumber were introduced to local consumers.
“We want to use this opportunity to enhance the interest of Malaysian consumers in our agricultural products,” said Jinju City deputy mayor Jung Jaemin.
“In the meantime, we hope to attract more business partners from the country to get involved in the industry.
“We take pride in our contribution towards the development of Korean agricultural industry.”
He said strawberries from Jinju accounted for 75% of South Korea’s total strawberry exports.
“All the fruits grown in the region of Jinju have higher natural sugar content and taste better than those in other parts of Korea.
“This is because of Jinju’s location at the foot of Jirisan Mountain and the quality of water from the Nam River flowing into the city centre,” added Jung.
The International Agricultural and Food Fair is held in Jinju, South Korea, every November.
The deputy mayor said the ministry understood the growing awareness and demand for food safety practices by worldwide consumers.
“We are very serious when it comes to food safety. Our local farmers comply with strict standards and there is a pesticide residue analysis centre for the export of agricultural products,” he said.
Jung expressed his gratitude to the officials of Isetan Kuala Lumpur and KMT Jaya Sdn Bhd for supporting the ministry through the special sale.
“I hope this event will serve as a stepping stone for the increase of export of fresh agricultural products to Malaysia,” he added.
Also present at the ceremony were Isetan Kuala Lumpur sales manager Abdul Aziz Ibrahim, KMT Jaya Sdn Bhd sales and marketing director Benny Lim and representatives of Korean National Agricultural Cooperative Federation.