Rice brand’s uncompromising quality pays off

Heng says Cap Rambutan’s achievement as the number one top-selling rice brand in 2018 is the result of hard work.

CAP Rambutan has been recognised as 2018’s number one top-selling rice brand.

According to a Nielsen Malaysia survey for 2018, Cap Rambutan – a brand under OEL Realty Holdings Sdn Bhd – was Malaysia’s top-selling brand in both sales volume and sales value.

Among products under the brand include local white rice, premium imported white rice, fragrant rice, basmati rice, brown rice and glutinous rice.

OEL Realty Holdings Sdn Bhd managing director Heng Kuan Chor said since the group’s establishment in 1983, every level of the organisation has been subject to strict supervision and stringent quality control, down to the seed variety and machinery used.

“We have steadfastly insisted on 36 years of uncompromising quality, resulting in today’s stellar achievements. Obtaining the pole position of No 1 is a clear contribution of the hard work and unyielding support by all parties involved,” he added.

As more attention is being paid to quality and healthy consumption, the introduction of Cap Rambutan’s Pusa King 1121 Basmathi Healthy Rice has gradually garnered the attention of health-conscious consumers.

Pusa King 1121 Basmathi Healthy Rice is wholly-imported from India and boasts a low glycaemic index that is high in nutritional value. The rice was one of the winners of the Malaysia Health & Wellness Brand Awards 2018.

Promotions and activities have been lined up as a show of appreciation for the support the product has received.

For details, go to www.facebook.com/caprambutanofficial/ or www.oel.com.my

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