Gourmet grocer brings in additional Australian fresh produce





Growder (right) and Deplanck (second from right) visiting the Petuna Tasmanian Ocean Trout counter after the launch of the products at Jasons Food Hall in Kuala Lumpur. — MUHAMAD SHAHRIL/The Star

Growder (right) and Deplanck (second from right) visiting the Petuna Tasmanian Ocean Trout counter after the launch of the products at Jasons Food Hall in Kuala Lumpur. — MUHAMAD SHAHRIL/The Star

MALAYSIANS can now indulge in some of Australia’s finest fresh produce at Jasons Food Hall in Bangsar Shopping Centre, Kuala Lumpur.

The gourmet grocer is expanding its line of fresh produce to feature a range of high quality products from Victoria and Tasmania.

“We at Jasons Food Hall are committed to providing our consumers with high quality products sourced from around the globe.

“In an effort to meet our customers’ needs and deliver a great in-store experience, we are always listening to them.

“With that in mind, we are honoured to be the exclusive partner to feature fresh produce and high quality products from Victoria and Tasmania,” said GCH Retail Malaysia managing director Pierre-Olivier Deplanck at the launch.

Jasons Food Hall will see an addition to its already wide range of cheeses, juices, yoghurt, snacks, dips, chilled meals and dairy products from the two states.

Among the notable brands available are Bega Cheese, Emma & Tom Juice and Kombucha, Kezs Kitchen as well as local specialities such as Tasmania King Island cheese and locally grown Victorian fruits.

“We are also bringing to you the award-winning Petuna Ocean Trout all the way from the remote south-west coast of Tasmania, where the cool wilderness waters of Franklin-Gordon Rivers collide with the salt water of the Great Southern Ocean, ideal for ocean trout breeding.

“Petuna Ocean Trout are selectively bred and expertly nurtured in pristine environments under industry leading, sustainable aquaculture practices.

“We are not only offering high quality fresh seafood but also to help our customers make better choices to contribute to the health of the oceans, environment and local communities, knowing that our fresh produce are sourced from a farm that treats the environment with care and respect,” added Deplanck.

Also present at the launch were deputy high commissioner of Australia Michael Growder, Victorian Government Trade and Investment deputy commissioner to South-East Asia and Kuala Lumpur Leigh Howard and South-East Asia trade director Benjamin Lim.

In line with the expansion of the new Australian products, the gourmet grocer is hosting a product showcase until April 11.

Throughout the promotion period, customers can look forward to weekends as there will be free sampling activities highlighting Victorian and Tasmanian specialities such as Tasmanian Gourmet Sauce, Sunsol Oats, Bega Cheese, Farmers Union, Bulla Ice-cream, Emma & Tom Juice and Kombucha.

Central Region