JOHOR BARU: South-East Asia’s first premium outlet centre, Johor Premium Outlets, celebrated its official opening as it marks the completion of Phase 3 – the latest phase of its development.
First opened in December 2011, Johor Premium Outlets – a 50:50 joint venture between Genting Bhd’s subsidiary Genting Plantations Bhd and Simon Property Group – features 150 designer and brand name outlet stores boasting an impressive everyday savings of up to 65%.
It has also become a popular shopping destination for the fashion conscious and discerning shoppers from Malaysia, Singapore and beyond.
The official opening was graced by Sultan Johor Sultan Ibrahim Ibni Almarhum Sultan Iskandar.
Also present were Genting Group chairman and chief executive Tan Sri Lim Kok Thay, Simon Property Group Inc. chief operating officer – development, Mark Silvestri, as well as Johor Mentri Besar Datuk Osman Sapian.
Lim said, “Johor Premium Outlets has not only transformed the tourism industry in Johor by creating a new market segment in tourism, it has also contributed to the rapid development of Iskandar Malaysia.
“By welcoming in excess of 4.5 million visitors each year, Johor Premium Outlets has placed Johor on the region’s retail tourism map and generated substantial economic benefits for the local community.
“It has also created an unprecedented multiplier effect in revenue generation and job opportunities, thus helping the state of Johor build and preserve human resources, develop talent and enhance overall human capital value.”
“With shopping forming the biggest component of tourist expenditure in Malaysia, strategic and catalytic projects such as Johor Premium Outlets are an example of the many ways in which Genting Group integrates its various business operations to create value whilst affirming our commitment to the state of Johor, and to Malaysia,” added Lim.
Silvestri said, “We are proud of the growth of Johor Premium Outlets and the support of our brand partners over the years. We continue to offer the best brand names and amenities to our customers housed within a sophisticated and inviting environment.”
“Since opening our doors in 2011, Johor Premium Outlets has grown to become a major shopping destination attracting millions of visitors from Malaysia, Singapore and South-East Asia, joining Simon’s worldwide portfolio of Premium Outlets and other shopping venues. We are pleased to offer area residents and visitors an enhanced outlet shopping experience with even more designer labels and leading brands at impressive savings – all in one convenient location,” added Silvestri.
Johor Premium Outlets’ current collection of designer and brand names include Aigner, Armani Outlet, Bally, Bath & Body Works, Black Barrett, Brooks Brothers Factory Store, CK Calvin Klein, Coach, DKNY, Ermenegildo Zegna Outlet Store, Furla, Godiva (opening soon), Gucci, Hugo Boss, Jimmy Choo, Kate Spade New York, Lacoste Outlet, Lululemon, Michael Kors, Nike Factory Store, Prada (opening soon), Polo Ralph Lauren, Salvatore Ferragamo Company Store, Swarovski, Swiss Watch Gallery, Tommy Hilfiger, Tory Burch, Tumi, Versace and Victoria’s Secret.
Johor Premium Outlets was awarded the Best Commercial Development (Malaysia) and Best Commercial Architectural Design (Malaysia) – Highly Recommended Achievement in the 2013 South-East Asia Property Awards, which recognises and celebrates contributions of the highest quality and standards from developers, agents, architects and designers from all the major property markets in the region, including Singapore, Malaysia, Indonesia, Thailand, the Philippines and Vietnam.
Strategically located at the intersection of the North-South Expressway and the Second Link Expressway, Johor Premium Outlets is about an hour’s drive from the city centre of Singapore and about three hours from Kuala Lumpur.
Purpose-built key road infrastructure directly connects Johor Premium Outlets to the North-South Expressway and Second Link Expressway thus optimising visitor connectivity and accessibility. Johor Premium Outlets today occupies 18.2ha of land featuring a gross built-up area of 379,000 sq ft, and a gross leasable area of 313,000 sq ft.
Customers can visit www.premiumoutlets.com.my for a complete list of current stores, customer services, centre hours, local attractions and accommodations.