E-commerce platform targets M’sian celebrities in latest initiative

Launching the Shopee Celebrity Squad together are (from left) Emma, Elfira, Nora, Ho, Siti, Shopee marketing lead Rachel Tan, Izara and Heliza.

ONLINE shopping platform Shopee has launched its brand new initiative, the Shopee Celebrity Squad that allows users easy access to a curated collection of products by their favourite Malaysian celebrities.

Shopee Celebrity Squad, a dedicated in-app space featuring a variety of celebrity brands, provides shoppers easy access to products sold by their favourite celebrities at the click of a button.