Preparing artists for modern market

National Culture and Arts Department Penang director Mohd Rizal Ismail (left) presenting a memento to Dr Muhammad Farid at the Innovative Entrepreneurs of Cultural Arts Products 2018 Workshop in George Town.

SOME 20 artists and practitioners of traditional arts were exposed to interactive demonstrations on marketing tools, techniques, rebranding and product sustainability during a workshop at Bayview George Town Hotel in Penang.

Pulau Betong assemblyman Datuk Dr Muhammad Farid Saad said the objective of the three-day workshop was to prepare the participants with the necessary skills to survive the modern cultural market.