Masterclass sheds light on value innovation to spur businesses

Dr. Sivabalasingam says the Government is using the Blue Ocean Shift strategy to better provide for the people. — Photos:AZMAN GHANI/The Star

BUSINESSES must value innovation to create new market space.

UCSI Consulting Group chief executive officer Raj Kumar said value innovation was the cornerstone of market-creating strategy that pursues differentiation and low cost, and to help create a leap in value for both buyers and the company.