Huge rise in online shoppers expected


(From left) Lazada Malaysia chief marketing officer Andrew Gnananantham, Facebook Malaysia country director Nicole Tan, Dr Hafsah, Nor Azizan and Ressel at the panel discussion held at The Forum, Kuala Lumpur.

LEADING e-commerce platform Lazada Malaysia is expecting more than two million new customers to adopt online shopping and 30% increase in the frequency of shopping online monthly in 2018.

Speaking at a panel discussion, Lazada Malaysia chief executive officer Hans-Peter Ressel said this year was a phenomenal year for the e-commerce industry, especially for Lazada Malaysia.

“This year, we fine-tuned our logistics systems with impactful innovations, introduced #EveryoneCanSell for our sellers which enabled them to grow their online businesses, increased our assortment to 100 million SKUs and tripled our offerings to customers through the introduction of renowned brands.

“We are geared up for the grand finale of our Online Revolution shopping spree and we look forward to revolutionising the online shopping landscape in Malaysia in 2018,” he said.

According to Lazada, about 1,900 small and medium-sized enterprises (SMEs) have participated in the Digital Free Trade Zone to market their products internationally.

As a result, SMEs were able to tap into the international market and reach about 600 million global customers.

With the increasing number of SMEs going e-commerce, the number of international customers is also expected to follow suit.

“As Malaysia moves towards digital transformation, SMEs are encouraged to integrate e-commerce into their businesses to further their growth, expand and tap into a wider market.

With easy access to the Internet, this can also generate new business opportunities,” SME Corp chief executive officer Datuk Dr Hafsah Hashim said.

Lazada is also set to increase the number of SMEs establishing their businesses online to 45% through the #EveryoneCanSell programme by empowering them with trainings and solutions at every stage of their journey.

To retain its customers, Lazada will also be introducing loyalty programmes with rewards, promotions and discounts from top partners across the industry.

Besides that, they will also be introducing multiple payment options and picking up/dropping off options for the convenience of its merchants and customers.

To top it off, Lazada is working on revamping and incorporating Artificial Intelligence (AI) in their Lazada application to provide a more personalised browsing experience for each of its customers.

“Together with behavioural-driven advertisements that provide relevant and compelling personalised shopping experiences for Malaysians, AI will allow for more effortless and swift customer care experiences,” Ressel shared.

Moving forward, Lazada is set to work closely with partners such as Pos Malaysia and SME Corp to lead the e-commerce transformation.

Pos Malaysia Bhd group chief commercial officer Nor Azizan Tarja @ Tarjo said the company is looking to set up 20 drive-through counters to accommodate the increasing shipment trend, and foresees its courier business to maintain a double-digit growth in revenue next year.

To end the year with a bang, Lazada is having its Online Revolution shopping spree where customers can shop from brands such as Senheng, Tefal, NYX, Maybelline, Carlo Rino, Durex, Dettol, Scholl, Veet, Motorola-Lenovo, JBL, Drypers, Watsons and Nivea with discounts of up to 90%.

Shoppers can also look forward to free shipping on over 80 million items, deals as low as RM1, “Buy 1 Free 1” promotions, brand flash sales and “Mystery Boxes” at discounted prices.

The promotion ends tomorrow.

For details, visit www.lazada.com.my

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