Cosway’s experience centre to attract more youths


(From left) Cosway executive director Euvin Tan, Liang, Berjaya chairman and chief executive officer Datuk Seri Robin Tan, Datuk Seri Henry Sum Agong, Vincent Tan, Cosway Malaysia founder Al Chuah, Cosway Malaysia chairman Yeap Dein Wah, Dr Alice Lee and Berjaya Times Square chief executive officer Chryseis Tan at the grand launch of the Cosway Experience Centre in Berjaya Times Square.

HOMEGROWN network marketing company Cosway hopes to target the younger crowd of consumers with the launch of its first Experience Centre in Berjaya Times Square.

Officiated by Deputy Domestic Trade, Cooperatives and Consumerism Minister Datuk Henry Sum Agong and Berjaya Group founder Tan Sri Vincent Tan, the centre is part of Cosway’s ongoing business re-engineering and re-branding strategy.

Cosway Group executive director Dr Alice Lee described the design and concept of the store as youthful.

“Our customer demographic mainly comprises middle-aged people but we want to make our brand appealing to everyone.

“We want more people, especially teenagers, to know about our brand,” she said.

Dr Lee said the services at the centre would be personalised and tailored to the needs of each individual customer.

“We believe in giving the personal touch in our services and want to make our customers feel special.

“For example, a nutritionist will sit down with each client to assess which supplement product best suits them.

“Everything, from skincare to bodycare products, will be customised for customers,” she said.

Cosway Group chief executive officer Liang Sook Sook said the cost of the centre was more than RM1.5mil, excluding the machinery that was brought in for in-store services.

“We plan to set up experience centres in Sabah, Sarawak, Johor and Penang over the next two years,” she added.

The store showcases Cosway’s extensive range of Health and Wellness, Home Care and Living, Beauty, Food and Beverage, and Kitchen products in eight lifestyle-themed zones.

These zones are equipped with interactive guides, demonstration units, and diagnosis machines to provide information on the benefits of Cosway’s products.

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