Positive growth: More major hotel brands expanding business in Africa

According to data, online searches for safaris in Africa have more than doubled in the first three months of 2023 compared to the same period in 2022.

Major hotel chains, including Marriott International and Hilton Worldwide, are on track to more than double their footprint across Africa in the coming years as the continent sees a boom in tourism.

Marriott, which last year opened the JW Marriott Masai Mara Lodge in Kenya with rooms averaging more than US$3,000 (RM14,185) a night, has more than 138 hotels under development in Africa, while Hilton has 72 properties in the pipeline, according to a report by W Hospitality Group.