The rise of music tourism around the globe

Fans arriving at the Tokyo Dome for a Taylor Swift concert. The artiste played four back-to-back shows in a single venue in Japan as part of her tour. — AP

From Drake to Olivia Rodrigo to Taylor Swift to Nicki Minaj, many artistes will be playing shows all over the world in 2024. The most devoted fans will do anything to attend a performance by their idol, including travelling hundreds or even thousands of miles.

This phenomenon is known as music tourism.