Foreign tourists wanting to replicate the looks of their favourite K-pop stars and South Korean actors have helped spur a meteoric rise in sales at cosmetics retailer CJ Olive Young.
Revenue at the company’s six stores in the luxury Myeongdong shopping district in central Seoul surged 840% so far this year from the first 10 months of last year, the retailer said as it opened its first shop specialised for foreign tourists.
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