Tourism Malaysia recently launched its Durian Tourism 2023 Package campaign, and it is set run until the end of the fruit season in August.
Currently, under the campaign there are as many as 18 packages offered to tourists (as well as durian lovers) by 13 tour operators, which collaborate with the Malaysian Agricultural Research and Development Institute (MARDI). These packages not just promote the King of Fruits, but also promote rural and agricultural tourism in states like Perlis, Kedah, Perak, Selangor, Pahang and Johor.
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