Feisty foursome: The battle among airlines in Hong Kong

An aircraft operated by the newly launched Greater Bay Airlines, and a Cathay Pacific plane, at Hong Kong International Airport. — Bloomberg

There has been a torrent of press comment from the latest Hong Kong airline wannabe, Greater Bay Airlines. Its enthusiasm is both startling – with revenues plummeting in a pandemic – and understandable.

Greater Bay is the new mantra for the envisaged economic powerhouse incorporating Shenzhen, Hong Kong and Macau. For GBA it is a clever, if unsubtle, capitalisation on the name. Airlines have rarely opted for the romantic. If you can get away with Southwest or Northwest, it could be argued Greater Bay Airlines is as apt a moniker as any.