Tourist spots wary of social media influencers

Local residents of Australia’s Byron Bay are planning to boycott a series featuring their hometown. — TAO JONES/Pixabay

Residents of Australia’s Byron Bay have hit out at plans for a reality TV show set in the iconic holiday town, highlighting a growing backlash against social media influencers and digital nomads who often exacerbate troubles that dog tourist hot spots.

Netflix series Byron Baes, will be a “love letter to Byron Bay” which is already a “magnet for influencers”, and follow the lives of Instagrammers, the streaming service said.