Its minister Datuk Seri Nancy Shukri said the plan would involve restoring confidence in travel, reviving domestic tourism and maximising current resources.
"The plan is designed to develop and revitalise the domestic tourism sector, with the cooperation of every industry player, towards the country's economic recovery,” Nancy said during a press conference.
The programmes will focus on collaborations and partnerships with airline companies, tourism-related agencies and companies as well as collaborations with non-government organisations such as Malaysian Association of Hotels (MAH) and Malaysia Budget Hotel Association (MyBHA).
The suggested mechanism for the recovery programme is through vouchers, discounts and cash rebates that will bring direct impact to domestic travellers.
The ministry’s initiative came following the announcement of "green travel bubble” to boost domestic tourism by Senior Minister (Defence) Ismail Sabri Yaakob recently.
Under the travel bubble programme, people from green zones can travel to other zones marked green.
SOP issued by the National Security Council encouraged travellers to make travel arrangements through licensed tour companies and guides registered with MOTAC.
This is because the licensed tour companies would be arrange for movement permit directly with the police on behalf of the travellers.
Nancy said the announcement was good news for local tourism players.
“We hope that the rakyat will use the opportunity to travel responsibly and always adhere to the SOPs and the new norms while traveling,” she said.
Nancy added that the tourism industry players should continue to introduce attractive packages periodically to maintain public interest.
Malaysia Tourism Council president Uzaidi Udanis said the domestic travel bubble came at a crucial time for tourism players.
The tourism industry, according to him, is estimated to have lost around RM45bil in the first six months of this year due to the Covid-19 pandemic.
Assistance to the tourism industry needs to be channeled as soon as possible to ensure the sector continues to be competitive.
"I hope the Government can channel immediate assistance, especially the allocation through the existing Tourism Recovery Plan for this year to help the tourism sector while awaiting the allocation of RM200 million through Budget 2021,” he said
More information on the domestic travel bubble can be obtained at motac.gov.my.
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