Tourism players must rethink their approach

PIVOT – that is the only way the local hospitality industry can survive in the wake of a slew of cancellations and low occupancy in the last two months or so.

The Malaysian tourism and hospitality industry faces short-term headwinds from geopolitical tensions – the Iran-related conflict disrupting long-haul flights and causing cancellations – leading to sluggish international bookings and lower occupancy in some segments.