The virtual event takes place between June 22 and July 17.
Malaysia is one of the four countries that have been nominated by the PATA secretariat to host the virtual event along with Thailand, Nepal and Macau.
Tourism Malaysia director-general Datuk Musa Yusof said the nomination to host the event is timely as the country's tourism landscape slowly recover from the Covid-19 pandemic.
“As part of Tourism Malaysia’s initiative to gain ‘quick wins’ in our recovery efforts for the tourism industry, we are honoured to be given the opportunity to put the spotlight on Malaysia in this timely virtual collaboration with PATA," he said.
Malaysia is featured on the second week from June 29 until July 3.
The programme schedule covers six components: Forum, digital showroom platform, Malaysian cuisine cooking demonstration, live storytelling on underwater freedive experience and dark tourism in Malaysia, promotional videos and games.
Over 50 industry players – comprising 26 product owners, 10 hotels and 14 travel agents from states across Malaysia – will showcase exciting products and services during the digital showroom session.
PATA is a non-profit travel trade association serving government tourism offices, hotels, airlines, and other travel-related companies in Asia Pacific.
The virtual event can be accessed for free at www.dreamtotravel.pata.org/join-the-community.
Malaysians looking to go on a holiday around the country can also look out for a virtual travel fair organised by the Malaysian Inbound Tourism Association (Mita).
The Mita Cuti-cuti Malaysia eTravel Fair would be held from July 1-15 and would take place entirely online.
About 200 vendors would participate in the online travel fair, offering over 1,000 travel products.
The virtual travel fair can be accessed at www.MitaeTravelFair.com.
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