It is the fifth edition, with over 85 brands all in one destination: Villa Sarasin.
Time to Watches, from April 14 to 19, consolidates its role as a defining force of Geneva Watch Week in Switzerland.
At its core, an uncompromisingly curated line-up of exhibiting maisons: bold, diverse and fully in tune with the pulse of contemporary watchmaking.
This year, the event unfolds as a true Watchmaking Village: Villa, Lodge, Annex, Cellar, Garden and Brand Pavilion.
A unique format conceived as a fluid and immersive experience, where visitors move naturally from one universe to another.
All within one minute’s walk from Palexpo.
Beyond its format, Time to Watches remains true to its DNA: offering a vibrant stage to discover authentic independent watchmaking in a relaxed, accessible and deeply human atmosphere.
The 2026 top picks
Among the brands set to gather this year, several stand out as true expressions of the Time to Watches spirit: creativity, independence, bold vision and a strong sense of proximity.
This selection offers only a glimpse of the diversity and richness shaping the 2026 edition.
On the Swiss independent scene, powerful signatures will take centre stage, including BA111OD, which approach seamlessly blends heritage, innovation and accessibility, and Haute-Rive, which boldly reimagines watch architecture with uncompromising ambition.
Independent haute horlogerie will also be represented by major names such as Krayon, a benchmark in poetic complications, and the bold new Manufacture Dominique Renaud will make a striking debut with an exploratory vision that challenges established codes.
In its most art-driven expression, Time to Watches also welcomes Beauregard, a maison where watchmaking converts into jewelry and time becomes sculpture.
Taos follows with singular dials and richly decorated mechanics, while Kerbedanz asserts a bold, architectural vision of contemporary horology: dramatic, deliberate and unmistakably modern.
This year’s edition also brings forward brands shaping a new chapter in watchmaking, defined by intention and transparency.
ID Genève leads the way with its commitment to responsible production, while Pragma sets a new benchmark through uncompromising component traceability.
Maison Alcée offers yet another perspective, redefining the bond between wearer and timepiece through an immersive journey that blends craftsmanship, education and art de vivre, turning the act of owning a watch into a deeply personal experience.
Heritage, reinvention and international reach
Time to Watches is also where historic names are rediscovered and successful revivals take centre stage.
Nivada Grenchen perfectly embodies this momentum: a cult brand thoughtfully reawakened and now a true benchmark for neo-vintage enthusiasts.
Revival or clean slate? In 2026, both approaches have their place and converge. Bringing together no fewer than 12 nationalities, the fair reflects its distinctly cosmopolitan spirit.
Among them, Fears stands out, its re- fined British elegance and strong identity resonating with retailers and media alike.
Junghans embodies elegant, rational German watchmaking, rooted in a strong heritage and defined by its clean Bauhaus-inspired design.
It is a brand that values clarity, functionality and timelessness over ostentation.
Last but not least, the world of Lorige within its dedicated pavilion is certainly worth exploring.
It’s where watchmaking meets speed, where fragments of motorsport history are transformed into exceptional timepieces, and where mechanical endurance converges with Swiss craftsmanship.
Accessories, watch storage and details
Since the world of watchmaking extends far beyond the watches themselves, Time to Watches will also welcome key players in accessories and preservation, such as Wolf, a global reference in watch winders, storage cases and collector-focused watch winder safes and cabinets.
“We have highlighted a few standout names, but the reality is even richer: more than 85 brands will be present, and each deserves to be discovered,” says Time to Watches founder and director Christian Wipfli.
“What defines Time to Watches is the unapologetic diversity: established houses, independents and bold creators, all brought together by a shared spirit.
“In 2026, we have conceived spaces as a true meeting ground.
“Visitors move naturally from one brand to another, from a professional appointment to a more informal moment in the Garden.
“Time to Watches has today become an unmissable rendezvous, not simply because it continues to grow, but because it creates moments that truly matter,” he adds.
