At the start of the recent Milan Fashion Week, Gucci unveiled a lookbook instead of a traditional runway show. Photographed by Catherine Opie, it featured 37 distinct characters dressed in looks inspired by the brand's archive.
Among La Famiglia, as the group was called, was “Milanesa”, who wore a knee-length fur coat with a gold chain belt and carried a crocodile-print bag, and “Sciura”, which is local dialect for a Milanese woman now generally considered to have bold and bourgeois taste.
