Why Gucci’s bold new direction has the fashion world talking and watching


By AGENCY
Demi Moore arrives for Gucci's exclusive screening of 'The Tiger', a short film directed by Spike Jonze and Halina Reijn during Milan Fashion Week. Photo: Reuters

The curtain went up on Gucci’s new era Tuesday (Sept 23) evening in Milan, not with a runway show but with a red carpet film premiere guaranteed to put the brand back at the heart of the cultural conversation – and, possibly, many people’s closets.

At least if they want to look “young, hot and rich" (as a line from the film went). Or really just hot and rich.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Next In Style

Going grey: Why not ditch the hair dye and challenge beauty standards?
What is fashion minimalism and how you can effectively simplify your style
Beauty with a beat: South Korea’s face-slapping skincare technique explained
From thrifted finds to fashion: The compelling story of 632 wool skirts
Dubai’s luxury fashion scene falters as regional conflict empties flagship malls
Time to Watches offers a vibrant stage to discover independent watchmaking
The Norqain Wild One Skeleton: Smaller in size, still big on style
Norqain’s Tobias K�ffer on how smart partnerships go beyond just marketing
Casio's new special edition is a tribute to women of courage and confidence
The grace of La Regatta reimagined

Others Also Read