Cafe 00:00 greets visitors to Casio Store Dosan in Seoul.
Casio has launched a watch store with an attached café in Seoul’s trendy Dosan area of Apgujeong, South Korea.
Casio Store Dosan is the brand’s first flagship hybrid store in the country, going beyond just a watch retail space and prompting a fresh connection between time and lifestyle.
“CAFE 00:00” is designed around the concept of “a café where you can feel time,” offering a relaxing and comfortable environment.
This new venture aims to showcase the charms of Casio watch through a unique café experience, blending local trends with Japanese craftsmanship.
Upon entering the store, guests are first welcomed by the sign “CAFE 00:00”, symbolising the beginning and end of each day.
The space opens up into a dedicated Casio watch retail area, complete with a VIP room.
The store is designed as such that guests can enjoy coffee in the café while being led into the watch zone naturally.
Inside the hybrid store.
The interior features extensive use of wood to create a calm, warm ambience, a relaxing space where customers can unwind alongside popular watch models.
The flow from café to retail space is intentional, designed to make the experience of encountering a watch feel less like a straightforward purchase, and more like a serendipitous meeting with the brand while offering a deeper, more immersive brand experience.
Inside the store, there are installations inspired by the circuit diagrams of Casio’s digital watches, along with visually expressive artworks that reflect the brand’s identity.
Product displays and limited-edition items commemorating the grand opening are also featured throughout the space.
These elements show visitors Casio’s watchmaking technology and brand worldview.
The cafe, meanwhile, offers a variety of crafted desserts and drinks that provide a touch of indulgence to everyday moments, incorporating Japanese ingredients with a creative twist.
A guest checking out the watches during the pre-opening party.
To commemorate the opening, a limited-edition Casio watch was created in collaboration with South Korean fashion brand Youth.
The brand is known for its streetwear roots and minimalist design.
Additionally, Casio partnered with popular South Korean lifestyle brand Lofa Seoul to offer exclusive items such as limited-edition coffee cups.
To celebrate the store’s grand opening, a special pre-opening party was held.
The media and industry guests were invited to enjoy an exclusive evening and experience the world of Casio, alongside curated selections from the café menu.
With this new flagship hybrid space, Casio aims to showcase the charms of its watches to the rest of the world.
