Books, ephemera and taste: How fashion shops are also selling culture


By AGENCY

To run a buzzy menswear shop in New York these days, it helps to have a few things. A display of books, it seems, is crucial. Photo: The New York Times

To run a buzzy menswear shop in New York these days, it helps to have a few things.

Great clothes, of course. Tasteful decor (Noguchi lanterns and ceramic vessels are de rigueur). Friendly, stylish salespeople certainly don’t hurt.

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fashion , trends , menswear

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