Kim Kardashian’s face wrap for Skims fuels beauty pressure debate

In its promotional language, Skims says its facial wrap is made from the same “signature sculpting fabric” as its shapewear shorts and tank tops. Photo: Instagram/Skims

It’s a telling sign of current beauty standards that Kim Kardashian’s shapewear and underwear brand, Skims, has started selling a piece of headgear that bears a close resemblance to a postsurgery compression garment.

Skims’ Seamless Sculpt Face Wrap, which was released July 22 and sells for US$48 (approximately RM205), is billed as something that will scoop up the cheeks, neck and chin and hold them in place.