Fashion label upcycles emotion into bold designs for Milan Fashion Week


By AGENCY
Models wear creations as part of the men's Simon Cracker Spring/Summer 2026 collection, that was presented in Milan. Photo: AP

Simon Cracker’s collection for next summer is an expression of exasperation with a world of uninformed "experts”, and as an antidote the Italian upcycled brand has distilled its focus to singular, spotlight garments, paired with a Simon Cracker new "uniform".

For designers Filippo Biraghi and Simone Botte, upcycling is the lexicon they use to tell the story.

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