'Michael Jordan of influencers’: Can Kim Kardashian best the activewear market?

Nike is announcing the creation of NikeSkims, a new brand in partnership with Skims, the shapewear company co-founded by Kim Kardashian. Photo: The New York Times

More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim Kardashian can help it do the same for women’s activewear.

Nike recently announced the creation of NikeSkims, a new brand in partnership with Skims, the shapewear Goliath co-founded by Kardashian.