Chappell Roan's style is a carefully constructed persona fuelled by microtrends


By AGENCY

Chappell Roan performs during the 67th Annual Grammy Awards. Photo: Reuters

She writes chart-topping queer love songs, proclaims proud allegiance to the world of drag, draws huge crowds at festivals and is quickly gaining ground on the twin deities of parasocial fandom: Beyonce and Taylor Swift.

And while Kayleigh Rose Amstutz (Chappell Roan to you) seems as if she came out of nowhere, flame-haired and defiant, it took almost a decade for the 26-year-old pop star, who went from posting pop covers on YouTube to drawing huge crowds at Coachella, to attain overnight stardom.

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fashion , trends , Chappell Roan

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