TikTok can cause negative internalisation of beauty ideals, says study

The researchers note that even women exposed to neutral content reported a decrease in body satisfaction. Photo: AFP

On TikTok, users can find a variety of content, from makeup tips and fashion trends to nature hikes and cooking videos.

However, wellness remains one of the platform's major draws. An Australian study is warning of the potential impact of such content on mental health, particularly with regard to body image and eating disorders.