Gucci names Jin of BTS as its global brand ambassador

As Gucci’s global brand ambassador, Jin will represent the fashion house across a range of initiatives and events. Photo: Gucci

Gucci has announced that Jin (Kim Seok-jin), of K-pop boyband BTS, is joining the luxury fashion house as its global brand ambassador.

Breaking the news, Women's Wear Daily quoted Sabato De Sarno, Gucci's creative director, as saying that Jin’s “warm and kind personality is truly magnetic – and his style is simply unique".