Sarah Shah Nor of Cuura says that her aim is to target people with sensitive skin, so she is always looking for gentle but effective formulations. Photo: The Star/YAP CHEE HONG
In 2017, Sarah Shahnor was diagnosed with postpartum eczema, which led to an interest in gentle skincare.
At that time she had a multi-label modestwear store in Bangsar called Modvier, and thought beauty items of this nature would be a good addition to the boutique.
