How entrepreneur Sarah Shahnor’s encounter with eczema changed her career course

Sarah Shah Nor of Cuura says that her aim is to target people with sensitive skin, so she is always looking for gentle but effective formulations. Photo: The Star/YAP CHEE HONG

In 2017, Sarah Shahnor was diagnosed with postpartum eczema, which led to an interest in gentle skincare.

At that time she had a multi-label modestwear store in Bangsar called Modvier, and thought beauty items of this nature would be a good addition to the boutique.