Britain’s largest manufacturer of luxury watches has announced a new appointment in its top management.
Bremont has appointed Daniel Bing as chief marketing officer (CMO).
Bing has more than 20 years of extensive international experience leading marketing and brand strategy for some of the world’s most respected luxury brands.
Most recently, he served as marketing director for the Americas at Vacheron Constantin, where he led HNWI acquisition, CRM strategy, cultural partnerships, boutique openings and integrated marketing campaigns for one of the world’s foremost luxury watchmakers.
Prior to this, he spent a decade at Alfred Dunhill in luxury menswear marketing.
As CMO, Bing will lead Bremont’s global marketing strategy, overseeing brand communications, customer engagement and integrated marketing as the company continues to accelerate its international growth and strengthen its position as Britain’s leading luxury watchmaker.
His appointment further strengthens Bremont’s executive leadership team as the company continues to invest in world-class talent to support its next phase of growth and global expansion.
Bremont CEO Davide Cerrato said: “I’m delighted to welcome Daniel to the Bremont leadership team.
“He brings a deep grounding in high horology from his years at one of the world’s most storied maisons, and a clear sense of how to bring our unique, end-to-end manufacture at The Wing to life for customers around the world.
“His experience across our two key markets, the US and UK, will be invaluable as we take Bremont to its next stage of growth.”
Founded in 2002, Bremont watches are designed to excel in the depths of the ocean, on mountain peaks and the far extremities of the Earth’s surface – built for explorers, adventurers and the military alike.
Often subjected to rugged use or exposed to harsh conditions, the highest quality materials and watchmaking techniques are employed in the construction of these timepieces.
