'The world is yours': Fashion week runway show takes over Unesco headquarters


A model wears a creation as part of the Louis Vuitton Spring/Summer 2025 collection, that was presented at the Unesco headquarters in Paris. Photo: AP

Paris Fashion Week kicked off on Tuesday (June 18) with hip-hop mogul Pharrell Williams putting on his latest branding event for Louis Vuitton at the United Nations Educational, Scientific and Cultural Organisation (Unesco) headquarters.

Williams took over the historic Pont Neuf bridge for his lavish debut as creative director a year ago.

He changed styles for his follow-up in January, with an ode to Americana that looked like a carefully staged tie-in with Beyonce's new cowboy-themed album.

For his latest, the Happy singer is taking over the home of the Unesco, a symbol of international diplomacy in Paris.

Under the theme of "the world is yours", a teaser on Instagram featured children as diplomats being encouraged to work for a more unified world – with Louis Vuitton-branded briefcases, naturally.

Read more: Ahead of the Olympics, fashion week brings another layer of chaos to Paris

The label's parent company, LVMH, announced a strengthening of its partnership with Unesco on environmental projects in April.

That cannot come too soon for campaigners.

Louis Vuitton, the world's most profitable fashion brand, scored just 29 out of 100 in the most recent Fashion Transparency Index by Fashion Revolution, which monitors areas such as environmental impact and labour rights.

It scored just one out of 100 for "supply chain traceability", referring to its openness about how and where its products are made.

Williams has a busy supply chain of his own since he is also preparing the release of a Lego biopic of his life and contributed a song to the soundtrack of Despicable Me 4.

This week is devoted to menswear in Paris, followed immediately by the haute couture shows until June 27.

Read more: Milan Fashion Week Men's seeks reassurance in nostalgia and artisanal craft

It offers some light relief to the city, currently in turmoil over snap elections called by president Emmanuel Macron after a surge by the far right in European polls, as well as preparations for next month's Olympic Games.

The Olympics Games have brought fashion week forward from July, forcing some houses to abandon this season, including Balmain, Valentino and Givenchy.

A key highlight for fashionistas will be Vogue World, a mega-party organised by the magazine on Sunday (June 23), bringing together the doubly lucrative worlds of sports and luxury clothes.

The industry is also preparing to say farewell to one of its most lauded designers, Belgium's Dries Van Noten, who is retiring after his show on Saturday (June 22). – AFP

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Next In Style

Eyewear giant EssilorLuxottica buys streetwear brand Supreme for RM7bil
'Still incredibly ambitious': Victoria Beckham on staying her course in fashion
Minimal upkeep, enhancing natural curls, short chops: 2024’s popular hair trends
Lavish fashion: Celebrity guests bring red carpet glamour to the Ambani wedding
Where does Chanel go from here? A fresh point of view may help the fashion house
Try out 'pomegranate girl makeup', the beauty trend offering a sunkissed look
Why TV audiences love ‘The Bear’… for the on-screen fashion
Vanity Fare: Nourish and plump up your lips with these beauty products
The RM 27-05 Flying Tourbillon Rafael Nadal is engineered for greatness

Others Also Read