Fashion's top fictional influencers are... James Bond and Rachel Green

James Bond and Rachel Green are the two most influential fictional figures when it comes to fashion, according to a study. Photo composite: AFP

In recent years, films and television shows have become inexhaustible sources of inspiration for the fashion world, to the point of driving totally unexpected trends.

This has been seen in recent months and years with the success of the shows Emily In Paris, Euphoria, Squid Game, Bridgerton and Wednesday, as well as films like Barbie and, more recently, Challengers.