These days, the word “cottagecore” may bring to mind several things.
It takes one back to the early pandemic, say, when the now-popular aesthetic first started to spread rapidly on social media – or conjure up images of flouncy dresses, floral motifs, delicate decor and countryside settings that largely defined the trend.
Less often has the fairy-tale look been associated with beaches or pools.
Selkie, a brand that became emblematic of cottagecore fashion after the release of its Puff Dress in 2019, is hoping to change that by expanding into swimwear this year.
Selkie’s founder, Kimberley Gordon, said that with the Puff Dress – a poufy frock typically made of organza that has a fitted bodice and a voluminous skirt – she wanted to deliver “an explosion of femininity”.
Read more: 'Make me look like a disco ball': The rise of non-traditional bridal fashion
The style has been offered in many colours and patterns, as well as in sizes from XXS through 6X.
Selkie’s swim line, which includes bikinis and one-pieces and is priced between about US$90-225 (approximately RM425-1,060), was also conceived with a focus on femininity and size inclusivity, Gordon, 41, said.
She was inspired by pieces from past decades – particularly, the 1930s through the 50s, a time before revealing, overtly sexy styles started to replace more modest suits that flattered women’s bodies without showing as much skin.
“I don’t want to have to go shave or get a bikini wax every time I go swimming,” Gordon said.
The bathing suits are available in patterns like toile, gingham and banana plaid. They’re sold in the same sizes as the brand’s dresses and are meant to channel those garments’ “ethereal feel”, said Justine Babb, Selkie’s head designer.
But instead of organza, the swim line was made with materials like cotton and spandex.
“We basically wanted to make something that was like putting on a Puff Dress, or a Selkie dress, to go to the pool,” Babb, 38, said.
Most pieces have fanciful elements like ruching, ribbon ties, ruffle trims and cap sleeves. There are also swim skirts and cover-ups for those who, as Gordon put it, “don’t want to show their whole body when they go out”.
Some Selkie fans were unsure if bathing suits informed by the look of its Bridgerton-meets-Disney-princess dresses would resonate.
Read more: Corsets seen as couture: These luxury undergarments are for the ultra wealthy
Camryn Garrett, 24, a freelance writer in New York City’s Brooklyn borough, was drawn to Selkie because she “wanted to find a plus size dress that didn’t look boring,” she said.
But she was somewhat skeptical about whether the brand’s approach to dresses would translate to swimwear.
“I’m wondering how they’re going to do that,” Garrett said.
Sophie Desmond, 31, another follower of the brand, said its swimwear seemed “a little out of context”.
Even so, Desmond, a freelance editor who lives outside Washington DC, thinks the swimwear will find an audience. Especially with, as she put it, “grown-ups or millennials in their 30s trying to reclaim that bit of girlhood”. – The New York Times
