Welcome the season of denim, cowboy hats and boots! Western style is trending

Beyond a fleeting trend, cowboy style draws on American cultural heritage, recalling the great western films. Photo: AFP

On March 29, Beyonce provided a star-studded boost to the cowgirl aesthetic with her Cowboy Carter album, sparking western fever on social networks and the image-based search platform Pinterest.

Modern cowboy looks have also taken hold of the runways, largely thanks to creative director and musician Pharrell Williams who kickstarted this new wave of western style with his Autumn/Winter 2024 collection for Louis Vuitton.