The 'bride effect' fashion trend taps into wedding wardrobes to draw attention

The "bride effect" involves using elements or details of the bridal wardrobe to make sure you're the centre of attention. Photo: AFP

Could the wedding dress be poised to replace day-to-day clothes? We're not there yet, but elements from the bridalwear playbook are currently the talk of social media.

In short, it's about standing out from the crowd and being the centre of attention, making yourself "the most attractive woman in the room", TikTokers say.