Pharrell Williams dominates the spotlight once again for Paris Fashion Week

In this picture, Pharrell Williams is seen applauding at the conclusion of the Louis Vuitton Pre-Fall 2024 menswear fashion show, presented in Hong Kong last November. Photo: AP

The fashion season is set to hit its stride on Tuesday (Jan 16) with menswear week in Paris, with musician-turned-designer Pharrell Williams the headline act in the star-studded industry.

Trends move at lightning speed in the age of TikTok, but brands will be hoping some concepts garner as much attention as "quiet luxury" or "noughties nostalgia" did in 2023.