Not so celebrity-driven: Welcome the era of low-profile fashion designers

The latest trend in the industry sees fashion houses shelving big names in favour of low-profile personalities as creative directors. Photo: Instagram/Sabato De Sarno

The fashion industry is witnessing its latest round of movements. When one creative head leaves a brand, it usually triggers a cascade of other exits (and new appointments).

Currently, fashion houses are favouring low-profile designers. They are picking artisans who are relatively unknown to the public.