'I don't like being called a GOAT': Fashion designer Nigo focuses on the present

Japanese fashion designer and record producer Nigo has come a long way since he created streetwear label A Bathing Ape in Tokyo 30 years ago. Photo: LVMH

Japanese fashion designer and record producer Nigo has come a long way since he created streetwear label A Bathing Ape in Tokyo 30 years ago, selling clothes out of a shop in Harajuku called Nowhere.

He has his global fashion brand Human Made and is artistic director of LVMH-owned fashion house Kenzo.